Jamie-ash's A2 Media Blog: Target Audience

The song our group has chosen by Megan Davies has influences from both the Folk and Indie music genres. This information is all we need to start making audience based assumptions.

Basic Information

Age - the age range will be between 18/25

Gender - it will mainly appeal to females but can be enjoyed by both genders

Education - attending university or in full time full time employment

Occupation - low income work during, or just after coming out of, full time education

Annual income - the type of person who will listen to our artist's work will have a low annual income (because they will have just left or will still be in full time education)

Disposable income - as the aforementioned point brought attention to they will not have much income as it is let alone expendable income, so because of this reason they would have no or little disposable income. we have looked into this so as our minimalist approach to our music video will be representative and relatable to our target audience

Demographic

On the demographic scale our target audience is a 'B' ,which means middle management, media representatives, creative personalities and teachers, and 'E' that means Probably unemployed or are students.

The audience are described as 'leading edge' ,with the reasoning of them being creative, in this website that looks as the 'Tribes' of the UK.

http://www.uktribes.com/

With the psychographic theory they are described as People who seek discovery (Explorers) ,as well as people who seek enlightenment and the change within (Reformers).