Institution Research

Record label 

Universal Republic Records 

After looking at many Record labels i have come to the decision that Universal Republic Records was the most suitable for our chosen track. Universal Republic Records is an american record label, Its parent label is Universal Music Group. 

 

Music video budget 

Because of the amount of income this institution brings in they would see an investment into this music video a small expenditure. The must expensive aspect to this video would be the cameras because they would have to be very high quality and that would cost a whole lot more. The only other aspect to the music video are the setting and actors witch  would be no worry because the acting participants will be free (The singer) or very cheap friends of the singer. And because of the genre the setting will be outdoors and usually free then. 

Production of the video

As the song is known and labeled by the Indie and Folk genres there will be few uses of entropic features .Eg special effects or use of Andrew Goodwin's theory of looking.  

Web 2.0

There are, today, more ways than ever for a music video to become popular and shared. Here is a list of many of the ways technology, that our target audience are likely to use, can distribute and further the popularity of our video:

• The internet 
• Youtube 
• Itunes 
• Twitter
• Facebook
• Music Blogs 
• Web 2.0 (Pintrest, Tumblr... ect)

With this research i have learnt that i must: 

• Look how we will show the music video on web 2.0 
• Look at camera work being a big factor of the music video as no special effects 
• Look at the budget of our video

Conclusion 

In conclusion Republic Records would be the best producer for my music video as they have space of expenditure in there budget; Plus they have a large backing by very big artists so there is room for possible work and collaboration in aid of promotion of Our own music video.