Editing progress

Rough Cut And Audience Feedback

Rough Cut

Audience Feedback Answers

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Star Image

Birdy

Wholesome 
Organic  
Real
Thoughtful
Natural 
Individual 
Real 
Home-made
Mysterious 
Emotional 
Humble
Somber
Soft
Minimalist 

Katie Turnstall

Real

Natural 

Individual 

Acoustic

Emotional 

Humble 
Minimalist

Powerful

Star Imagery 

Analysis of Existing Digipak and Print Adverts

A Digipak is a patented style of DVD and CD packaging that is made up of either four, six or eight panels.

I used a tom waits digipak to Analyse the layout of a successful digipak. This one is made up of 8 panes with three CD's and a 24 page booklet 

Music videos are only a section of a promotional package. The Promo Package is consisted of a music video, a digipak and a magazine advertisement (poster).  

Penultimate day of filming. (Time Management post)

This is a series of shots depicting our two hours of work today. We worked on a lot of Lip syncing shots and scenery shots; as the river was rather high so the wier was extra beautiful. We filmed thease shots with extra time left in the lesson so we could go back to the lesson room and look through the footage we had. After one more day of filming we will be able to take a look at editing the clips into the start of a music video. 

Shot List

Costume props and shot list

Some test shots for scenery

This shot is a test of a setting we are using for a Performance. We are thinking of having her stood at the end of the small boat pier. Then some close up's of Emily singing. 

Time management post

This week was half term and so we used some of our own time to try out some shot for our music video. We tried out the settings or the forest (Mortimer) and the bridge (Ludlow). We also tried out the camera to see if it works with the software we have at college. Although we did meet with the equipment we still need to work on our organisation with props and having the set lists. 

We did several shots, such as:

• Holding hand walking away from the camera. 
• Looking out in to the distance of Hills. 
• Hugging and laughing on a bench.
• Hugging in the wood
• Arguing and pushing on a bridge (this shot took the longest to work with as it was a working bridge and so cars were a common interruption)

If these shots can be used in the software then we will be able to start work on our already delayed music video work.

Storyboard

Different Presentation software

I have been looking for more Presentation software to use in my blog and I have come up with a few more to add marks to my Technology and Presentation parts of the mark scheme:

• Emaze - http://www.emaze.com/ - This is a simple Powerpoint software with more impressive templates. 

• Zoho - https://www.zoho.com/docs/online-presentation-tool.html - Another Power point but this time basing it on more animation

• Present.me - https://present.me/content/ - This is my favourite so far- it mixes slides of work you have written out with a video of you talking about the slides.

• Focusky - http://focusky.com/ - This is again a Power point based software but with More child friendly animation and Templates 

Textual Analysis Of a music video

Applying Andrew Goodwin's Theory

Institution Research

Record label 

Universal Republic Records 

After looking at many Record labels i have come to the decision that Universal Republic Records was the most suitable for our chosen track. Universal Republic Records is an american record label, Its parent label is Universal Music Group. 

 

Music video budget 

Because of the amount of income this institution brings in they would see an investment into this music video a small expenditure. The must expensive aspect to this video would be the cameras because they would have to be very high quality and that would cost a whole lot more. The only other aspect to the music video are the setting and actors witch  would be no worry because the acting participants will be free (The singer) or very cheap friends of the singer. And because of the genre the setting will be outdoors and usually free then. 

Production of the video

As the song is known and labeled by the Indie and Folk genres there will be few uses of entropic features .Eg special effects or use of Andrew Goodwin's theory of looking.  

Web 2.0

There are, today, more ways than ever for a music video to become popular and shared. Here is a list of many of the ways technology, that our target audience are likely to use, can distribute and further the popularity of our video:

• The internet 
• Youtube 
• Itunes 
• Twitter
• Facebook
• Music Blogs 
• Web 2.0 (Pintrest, Tumblr... ect)

With this research i have learnt that i must: 

• Look how we will show the music video on web 2.0 
• Look at camera work being a big factor of the music video as no special effects 
• Look at the budget of our video

Conclusion 

In conclusion Republic Records would be the best producer for my music video as they have space of expenditure in there budget; Plus they have a large backing by very big artists so there is room for possible work and collaboration in aid of promotion of Our own music video. 

Choreography

We have looked at a range of music videos from both from the folk genre and from the Indie. There is limited moment to the performer in all of the videos. The generic choreography to this genre is plain walking and looking around.  
The most unnatural and planned movement to this genre is spinning. It is mainly use in the crescendo or most elated part of the song. To show gaiety or relief of the singer. 




Although very disjointed and macabre this video does include spinning. This is probably the only aspect of this video that we would utilize as we would rather go for the subtle and clam persona of videos by such artists as 'birdy' or 'Gabrielle Aplin'.




The facial expressions to all of these video's are almost dead pan. Infrequently looking distressed or jovial, but for the predominant of all of these videos they are holding a expressionless almost slightly longing face. 
When performing to the camera or simply lip syncing the artist seems to be soulful and utterly encompassed what they are singing like the music is intrinsic to them. 

Generating ideas using lyrics

Megan Davies - All I Ever Want Is You

I wanna be with you - Holding hands/shot of performer on her own that connotes longing or loneliness. 

I wanna crawl into your arms

Sleep under a new moon

Light up the sky with stars - Shot of sky with stars as if romantic setting at night

It’s everything about you

That keeps my body warm

I wanna be with you

I wanna get lost here - Flash back to couple together in woodland looking sweet and romantic 

I wanna throw away the map

Escape for a few years

From the godforsaken path

It’s everything about you - Girl and boy together looking into the camera, showing happiness  

That dares me to be rash

I wanna get lost here - Girl looking metaphorically lost in her boyfriends arms

I guess I don’t need a lot - back to girl performing to camera lip sinking 

Less than I thought

Yeah I don’t need a lot

All I ever want is you

I don’t need a lot

Less than I thought

Yeah I don’t need a lot - Flash back to couple on beach having nice times  

All I ever want is you

I wanna be near you

I wanna hold your hand in mine - Couple holding hands in the wood scene again

Natures in a full bloom

It’s a beautiful design - The first time the couple meet in there friends car looking out of the window 

When everything about you

Sends shivers up my spine

I wanna be near you

I guess I don’t need a lot - Flash back to couple doing the same actions as 'yeah i don't need a lot' line

Less than I thought

Yeah I don’t need a lot

All I ever want is you - Lip syncing of performer again

I don’t need a lot

Less than I thought

Yeah I don’t need a lot

All I ever want is you

Never has the background paled so fully - Couple having an argument, unrest and unsettled  

Never have I been the one to crush

Up ‘til now this life’s been so damn lonely

Just wanna be here with the one I love

Hey hey - shot of lip syncing. graphic match without boy- to with boy. heart break/ loneliness 

Hey yeah…

I guess I don’t need a lot

Less than I thought

Yeah I don’t need a lot - performer lip syncing. maybe varied setting (woodland/car)

All I ever want is you

I don’t need a lot

Less than I thought

Yeah I don’t need a lot

All I ever want is you - Shot of boy surprising girl on beach with flowers ( something significant to earlier )

All I ever want is you

All I ever want is you

All I ever want is you

All I ever want

All I ever want is you

All I ever want

All I ever want

All I ever want

All I ever want is you - shot of couple walking away hand in hand ( resolution/ denouement ) 

Genre Conventions of Indie Folk

Time management post

This is my first time management post. I have been very slack and sporadic with my posts up until this point, but this week i feel i have made a considerable effort to complete the outstanding work and this has brought to my attention the work ethic i need to adorn. so from this point i feel i will be better with updating my blog and working harder to produce high level work. 

This week my group have decided on the narrative of our music video and mildly what shots to use and what generic techniques to use considering the generic conventions of our chosen music genre.   

Target Audience

The song our group has chosen by Megan Davies has influences from both the Folk and Indie music genres. This information is all we need to start making audience based assumptions. 

Basic Information

Age - the age range will be between 18/25

Gender - it will mainly appeal to females but can be enjoyed by both genders 

Education - attending university or in full time full time employment

Occupation - low income work during, or just after coming out of, full time education

Annual income - the type of person who will listen to our artist's work will have a low annual income (because they will have just left or will still be in full time education)

Disposable income - as the aforementioned point brought attention to they will not have much income as it is let alone expendable income, so because of this reason they would have no or little disposable income. we have looked into this so as our minimalist approach to our music video will be representative and relatable to our target audience

Demographic 

On the demographic scale our target audience is a 'B' ,which means middle management, media representatives, creative personalities and teachers, and 'E' that means Probably unemployed or are students. 

The audience are described as 'leading edge' ,with the reasoning of them being creative, in this website that looks as the 'Tribes' of the UK.

http://www.uktribes.com/ 

With the psychographic theory they are described as People who seek discovery (Explorers) ,as well as people who seek enlightenment and the change within (Reformers).

Lifestyle 

• Part time job
• Attends festivals 
• Habitual user of internet

Aspiring lifestyle

• Graphic design 
• Artists 
• Musical endeavour

Media (social, Film)

Social media

Sharing, collecting, collaborating and viewing creative ideas is very ripe in our target audience, many of them use social media to achieve this.

Indie Film

Music 

Style 

The style of our target audience is Indie/hipster, often wearing Denim, shorts, hats, and scarves. 

Brand loyalty   

• New look
• Top Shop
• The Urban Appeal
• santa cruz guitar company
• Hollister 
• Starbucks 
• Itunes 
• ASOS

There is a big focus on Brands in the Indie culture.

Narrative arc for our music video